Schweiger, Günter, Schrattenecker, Gertraud. 2013. Praxishandbuch Werbung. Konstanz und München: UVK Verlag-Ges..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | German |
| Title | Praxishandbuch Werbung |
| Location | Konstanz und München |
| Publisher | UVK Verlag-Ges. |
| Year | 2013 |
Associations
- People
- Schweiger, Günter (Details)
- Schrattenecker, Gertraud (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)