Quotation Novotny, Alexander, Spiekermann, Sarah. 2013. Personal Information Markets and Privacy: A New Model to Solve the Controversy. In: Digital Enlightenment Yearbook 2013, Hrsg. M. Hildebrandt et al., 102-120. Amsterdam: IOS Press.




From the early days of the information economy, personal data has been its most valuable asset. Despite data protection laws, companies trade personal information and often intrude on the privacy of individuals. As a result, consumers feel that they do not have control and lose trust in electronic environments. Technologists and regulators are struggling to develop solutions that meet businesses' demand for more personal information while maintaining privacy. However, no promising proposals seem to be in sight. We propose a 3-tier personal information market model with privacy. In our model, clear roles, rights and obligations for all actors re-establish trust. The 'relationship space' enables data subjects and visible business partners to build trusting relationships. The 'service space' supports customer relationships with distributed information processing. The 'rich information space' enables anonymized information exchange. To transition to this model, we show how existing privacy-enhancing technologies and legal requirements can be integrated.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Personal Information Markets and Privacy: A New Model to Solve the Controversy
Title of whole publication Digital Enlightenment Yearbook 2013
Editor M. Hildebrandt et al.
Page from 102
Page to 120
Location Amsterdam
Publisher IOS Press
Year 2013
Reviewed? Y


Novotny, Alexander (Details)
Spiekermann-Hoff, Sarah (Details)
Information Systems and Operations Management DP (Details)
Institute for Information Systems and Society IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
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