Quotation Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto. 2013. How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies. In Annual Conference Proceedings, Hrsg. Società Italiana Marketing, x-xx. Milano: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies
Title of whole publication Annual Conference Proceedings
Editor Società Italiana Marketing
Page from x
Page to xx
Location Milano
Publisher -
Year 2013

Associations

People
Stöttinger, Barbara (Details)
External
Cesareo, Ludovica (Sapienza - Università di Roma, Italy)
Pastore, Alberto (Sapienza - Università di Roma, Italy)
Organization
International Marketing Management IN (Details)
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