Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto. 2013. How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies. In Annual Conference Proceedings, Hrsg. Società Italiana Marketing, x-xx. Milano: -.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies |
| Title of whole publication | Annual Conference Proceedings |
| Editor | Società Italiana Marketing |
| Page from | x |
| Page to | xx |
| Location | Milano |
| Publisher | - |
| Year | 2013 |
Associations
- People
- Stöttinger, Barbara (Details)
- External
- Cesareo, Ludovica (Sapienza - Università di Roma, Italy)
- Pastore, Alberto (Sapienza - Università di Roma, Italy)
- Organization
- International Marketing Management IN (Details)