Quotation Mladenow, Andreas, Bauer, Christine, Strauss, Christine. 2014. Social Crowd Integration in New Product Development: Crowdsourcing Communities Nourish the Open Innovation Paradigm. Global Journal of Flexible Systems Management 15 (1): 77-86.


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Abstract

The core of the open innovation paradigm is based on the principle of collecting ideas from external sources into the organization, and bringing those adapted, transformed and enriched ideas to the market. However, under the constant pressure of being innovative, companies have to try harder to tap their customers' knowledge and abilities. Crowdsourcing communities provide an arena for a vast amount of consumers to actively participate in innovation processes. However, as this kind of external participation in innovation processes is still in its infancy, organizations need guidance and analytic support to reveal the potential of the open innovation paradigm. Therefore, this paper analyses new product development using social crowd integration concepts and - as a result - points to further promising directions and subtopics to perform future research in this area.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Global Journal of Flexible Systems Management
Language English
Title Social Crowd Integration in New Product Development: Crowdsourcing Communities Nourish the Open Innovation Paradigm
Volume 15
Number 1
Year 2014
Page from 77
Page to 86
Reviewed? Y
URL http://link.springer.com/article/10.1007/s40171-013-0053-6

Associations

People
Bauer, Christine (Former researcher)
External
Mladenow, Andreas (University of Vienna, Austria)
Strauss, Christine (University of Vienna, Austria)
Organization
Information Systems and Society IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
1146 Management information systems (Details)
5300 Economics (Details)
5366 Information society (Details)
5367 Management information systems (Details)
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