Quotation Kamleitner, Bernadette, Jyote, Abul Khair. 2013. How using versus showing interaction between characters and products boosts product placement effectiveness. International Journal of Advertising 32 (4): 633-653.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Advertising
Citation Index SSCI
WU-Journal-Rating new INF-A, MAR-C, STRAT-C
Language English
Title How using versus showing interaction between characters and products boosts product placement effectiveness
Volume 32
Number 4
Year 2013
Page from 633
Page to 653

Associations

People
Kamleitner, Bernadette (Details)
External
Jyote, Abul Khair
Organization
Marketing and Consumer Research IN (Details)
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