Quotation Mayerhofer, Wolfgang. 2013. Zeig mir, was du kaufst und ich sage dir, wer du bist!(Mafo-Splitter). transfer - Werbeforschung & Praxis (3): 66-68.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Zeig mir, was du kaufst und ich sage dir, wer du bist!(Mafo-Splitter)
Number 3
Year 2013
Page from 66
Page to 68

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Mayerhofer, Wolfgang (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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