Quotation Kaiser, Ulrike. 2012. Which consumers are more creative? Fans or non-fans of a brand?. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Which consumers are more creative? Fans or non-fans of a brand?
Event EMAC European Marketing Academy Conference
Date 22.05. - 25.05.
Location Lissabon
Country Portugal
Year 2012

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People
Kaiser, Ulrike (Details)
Organization
Institute for Marketing Management IN (Details)
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