Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05..
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Self-customization effects on brand extension |
Event | EMAC European Marketing Academy Conference |
Year | 2012 |
Date | 22.05. - 25.05. |
Country | Portugal |
Location | Lissabon |
Associations
- People
- Kaiser, Ulrike (Details)
- Schreier, Martin (Details)
- External
- Ofir, Chezy
- Organization
- Marketing Management IN (Details)