Quotation Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Self-customization effects on brand extension
Event EMAC European Marketing Academy Conference
Year 2012
Date 22.05. - 25.05.
Country Portugal
Location Lissabon

Associations

People
Kaiser, Ulrike (Details)
Schreier, Martin (Details)
External
Ofir, Chezy
Organization
Marketing Management IN (Details)
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