Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Self-customization effects on brand extension |
| Event | EMAC European Marketing Academy Conference |
| Year | 2012 |
| Date | 22.05. - 25.05. |
| Country | Portugal |
| Location | Lissabon |
Associations
- People
- Kaiser, Ulrike (Details)
- Schreier, Martin (Details)
- External
- Ofir, Chezy
- Organization
- Marketing Management IN (Details)