Quotation Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-design effects on brand attachment and brand extension. ACR Acadamy of Consumer Research Conference, Vancouver, BC, Kanada, 04.10.-07.10..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Self-design effects on brand attachment and brand extension
Event ACR Acadamy of Consumer Research Conference
Year 2012
Date 04.10.-07.10.
Country Canada
Location Vancouver, BC

Associations

People
Kaiser, Ulrike (Details)
Schreier, Martin (Details)
External
Ofir, Chezy
Organization
Marketing Management IN (Details)
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