Löhndorf, Birgit, Diamantopoulos, Adamantios. 2011. How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification. In Proceedings oft the 2nd International Colloquium on Consumer-Brand Relationships, Hrsg. Michael Brezale, Marc Fetscherin, Susan Fournier, T.C. Melewar, 10-10. Winter Park/Orlando, USA:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification |
| Title of whole publication | Proceedings oft the 2nd International Colloquium on Consumer-Brand Relationships |
| Editor | Michael Brezale, Marc Fetscherin, Susan Fournier, T.C. Melewar |
| Page from | 10 |
| Page to | 10 |
| Location | Winter Park/Orlando, USA |
| Year | 2011 |
Associations
- People
- Löhndorf, Birgit (Former researcher)
- External
- Diamantopoulos, Adamantios
- Organization
- Institute for Marketing and Customer Analytics IN (Details)