Quotation Löhndorf, Birgit, Diamantopoulos, Adamantios. 2011. How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification. In Proceedings oft the 2nd International Colloquium on Consumer-Brand Relationships, Hrsg. Michael Brezale, Marc Fetscherin, Susan Fournier, T.C. Melewar, 10-10. Winter Park/Orlando, USA:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification
Title of whole publication Proceedings oft the 2nd International Colloquium on Consumer-Brand Relationships
Editor Michael Brezale, Marc Fetscherin, Susan Fournier, T.C. Melewar
Page from 10
Page to 10
Location Winter Park/Orlando, USA
Year 2011

Associations

People
Löhndorf, Birgit (Former researcher)
External
Diamantopoulos, Adamantios
Organization
Institute for Marketing and Customer Analytics IN (Details)
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