Quotation Löhndorf, Birgit. 2008. How Marketing Planning Can Contribute to Company Performance. Diplomarbeit, Universität Mannheim.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Diploma thesis
Language English
Title How Marketing Planning Can Contribute to Company Performance
Academic institution Universität Mannheim
Year 2008

Associations

People
Löhndorf, Birgit (Former researcher)
Organization
Service Marketing and Tourism IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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