Quotation Löhndorf, Birgit, Diamantopoulos, Adamantios. 2011. How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification. 2nd International Colloquium on Consumer-Brand Relationships, Winter Park/Orlando, Vereinigte Staaten/USA, 17.03.-19.03..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification
Event 2nd International Colloquium on Consumer-Brand Relationships
Year 2011
Date 17.03.-19.03.
Country United States/USA
Location Winter Park/Orlando

Associations

People
Löhndorf, Birgit (Former researcher)
External
Diamantopoulos, Adamantios
Organization
Service Marketing and Tourism IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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