Quotation Löhndorf, Birgit, Herz, Marc, Diamantopoulos, Adamantios. 2010. The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intention. 4th German-French-Austrian Conference on Quantitative Marketing, Wien, Österreich, 16.09.-28.09..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intention
Event 4th German-French-Austrian Conference on Quantitative Marketing
Year 2010
Date 16.09.-28.09.
Country Austria
Location Wien

Associations

People
Löhndorf, Birgit (Former researcher)
External
Diamantopoulos, Adamantios
Herz, Marc
Organization
Service Marketing and Tourism IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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