Quotation Löhndorf, Birgit, Herz, Marc, Diamantopoulos, Adamantios. 2010. The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions. In Proceedings oft the 4th German-French-Austrian Conference on Quantitative Marketing, Hrsg. Universität Wien, 50-50. Vienna, Austria:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions
Title of whole publication Proceedings oft the 4th German-French-Austrian Conference on Quantitative Marketing
Editor Universität Wien
Page from 50
Page to 50
Location Vienna, Austria
Year 2010

Associations

People
Löhndorf, Birgit (Former researcher)
External
Diamantopoulos, Adamantios
Herz, Marc
Organization
Institute for Marketing and Customer Analytics IN (Details)
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