Löhndorf, Birgit, Herz, Marc, Diamantopoulos, Adamantios. 2010. The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions. In Proceedings oft the 4th German-French-Austrian Conference on Quantitative Marketing, Hrsg. Universität Wien, 50-50. Vienna, Austria:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions |
| Title of whole publication | Proceedings oft the 4th German-French-Austrian Conference on Quantitative Marketing |
| Editor | Universität Wien |
| Page from | 50 |
| Page to | 50 |
| Location | Vienna, Austria |
| Year | 2010 |
Associations
- People
- Löhndorf, Birgit (Former researcher)
- External
- Diamantopoulos, Adamantios
- Herz, Marc
- Organization
- Institute for Marketing and Customer Analytics IN (Details)