Homburg, Christian, Fürst, Andreas, Löhndorf, Birgit. 2012. On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance. In Proceedings of the AMA Winter Educators' Conference, Hrsg. American Marketing Association, 3-4. St. Petersburg, USA:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance |
| Title of whole publication | Proceedings of the AMA Winter Educators' Conference |
| Editor | American Marketing Association |
| Page from | 3 |
| Page to | 4 |
| Location | St. Petersburg, USA |
| Year | 2012 |
Associations
- People
- Löhndorf, Birgit (Former researcher)
- External
- Fürst, Andreas
- Homburg, Christian
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)