Homburg, Christian, Fürst, Andreas, Löhndorf, Birgit. 2012. On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance. In Proceedings of the AMA Winter Educators' Conference, Hrsg. American Marketing Association, 3-4. St. Petersburg, USA:
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance |
Title of whole publication | Proceedings of the AMA Winter Educators' Conference |
Editor | American Marketing Association |
Page from | 3 |
Page to | 4 |
Location | St. Petersburg, USA |
Year | 2012 |
Associations
- People
- Löhndorf, Birgit (Former researcher)
- External
- Fürst, Andreas
- Homburg, Christian
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)