Quotation Homburg, Christian, Fürst, Andreas, Löhndorf, Birgit. 2012. On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance. In Proceedings of the AMA Winter Educators' Conference, Hrsg. American Marketing Association, 3-4. St. Petersburg, USA:


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance
Title of whole publication Proceedings of the AMA Winter Educators' Conference
Editor American Marketing Association
Page from 3
Page to 4
Location St. Petersburg, USA
Year 2012

Associations

People
Löhndorf, Birgit (Former researcher)
External
Fürst, Andreas
Homburg, Christian
Organization
Service Marketing and Tourism IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
Google Scholar: Search