Quotation Ganassali, Stéphane, Moscarola, Jean, Mestrallet, Anne Sophie, Buber, Renate, Laaksonen, Pirjo, Hellén, Katarina, Grunert, Klaus, Rosendahl, Jacob, Zucchella, Antonella, Cerchiello, Paola, Hagen, Birgit, Wiedmann, Klaus Peter, Behrens, Stefan, Hennigs, Nadine, Kenyon, Alexandra. 2013. Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol. In: Consumption Culture in Europe, Hrsg. Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann, 116-165. Hershey, PA: IGI Global.


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Abstract

After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the "wall of pictures" protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is successively presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes has shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol
Title of whole publication Consumption Culture in Europe
Editor Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann
Page from 116
Page to 165
Location Hershey, PA
Publisher IGI Global
Year 2013
ISBN 978-1-4666-2857-1

Associations

Projects
Qualitative research in marketing and management
People
Buber, Renate (Details)
External
Behrens, Stefan (University of Hannover, Germany)
Cerchiello, Paola (University of Pavia, Italy)
Ganassali, Stéphane (University of Savoie, France)
Grunert, Klaus (Aarhus University, Denmark)
Hagen, Birgit (University of Pavia, Italy)
Hellén, Katarina (University of Vaasa, Finland)
Hennigs, Nadine (University of Hannover, Germany)
Kenyon, Alexandra (Leeds Metropolitan University, United Kingdom)
Laaksonen, Pirjo (University of Vaasa, Finland)
Mestrallet, Anne Sophie (University of Savoie, France)
Moscarola, Jean (University of Savoie, France)
Rosendahl, Jacob (Aarhus University, Denmark)
Wiedmann, Klaus Peter (University of Hannover, Germany)
Zucchella, Antonella (University of Pavia, Italy)
Organization
Institute for Nonprofit Management IN (Details)
Management DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
5405 Empirical social research (Details)
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