Quotation Sinkovics, Rudolf, Penz, Elfriede, Molina Castillo, Francisco Jose. 2014. Qualitative analysis of online communities to support international business decisions. In: Handbook of Strategic e-Business Management, Hrsg. Francisco Martinez-Lopez, 841-862. Heidelberg: Springer.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Qualitative analysis of online communities to support international business decisions
Title of whole publication Handbook of Strategic e-Business Management
Editor Francisco Martinez-Lopez
Page from 841
Page to 862
Location Heidelberg
Publisher Springer
Year 2014

Associations

People
Sinkovics, Rudolf (Former researcher)
Penz, Elfriede (Details)
External
Molina Castillo, Francisco Jose (University of Murcia, Spain)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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