Quotation Bauer, Stefan, Amin Sobhani, Roya. 2013. Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry. In Proceedings of the 21st International Business Information Management Association Conference, Hrsg. Khalid S. Soliman, 841-848. Wien: IBIMA Press.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry
Title of whole publication Proceedings of the 21st International Business Information Management Association Conference
Editor Khalid S. Soliman
Page from 841
Page to 848
Location Wien
Publisher IBIMA Press
Year 2013
ISBN 978-0-9860419-0-7

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People
Bauer, Stefan (Details)
Amin Sobhani, Roya (Former researcher)
Organization
Institute for Information Management and Control IN (Details)
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