Quotation Bauer, Stefan, Amin Sobhani, Roya. 2013. Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry. The 21st International Business Information Management Association Conference, Wien, Österreich, 27.06.-28.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry
Event The 21st International Business Information Management Association Conference
Year 2013
Date 27.06.-28.06.
Country Austria
Location Wien

Associations

People
Bauer, Stefan (Details)
Amin Sobhani, Roya (Former researcher)
Organization
Institute for Information Management and Control IN (Details)
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