Quotation Fuchs, Christoph, Schreier, Martin. 2013. Why Consumers Prefer Products of User-Driven Firms: A Social Identity Account. EMAC European Marketing Academy Conference, Istanbul, Türkei, 04.06.-07.06.. Invited Talk


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Why Consumers Prefer Products of User-Driven Firms: A Social Identity Account
Event EMAC European Marketing Academy Conference
Year 2013
Date 04.06.-07.06.
Country Turkey
Location Istanbul
Invited Talk Y

Associations

People
Schreier, Martin (Details)
External
Fuchs, Christoph
Organization
Marketing Management IN (Details)
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