Quotation Ruzeviciute, Ruta, Kamleitner, Bernadette. 2013. Monetary versus non-monetary rewards in loyalty programs: Perceived attractiveness under different involvement context. 42nd EMAC Conference, Istanbul, Türkei, 04.06-07.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Monetary versus non-monetary rewards in loyalty programs: Perceived attractiveness under different involvement context
Event 42nd EMAC Conference
Date 04.06-07.06
Location Istanbul
Country Turkey
Year 2013

Associations

People
Ruzeviciute, Ruta (Former researcher)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
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