Ruzeviciute, Ruta, Kamleitner, Bernadette. 2013. Monetary versus non-monetary rewards in loyalty programs: Perceived attractiveness under different involvement context. 42nd EMAC Conference, Istanbul, Türkei, 04.06-07.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | Monetary versus non-monetary rewards in loyalty programs: Perceived attractiveness under different involvement context |
| Event | 42nd EMAC Conference |
| Date | 04.06-07.06 |
| Location | Istanbul |
| Country | Turkey |
| Year | 2013 |
Associations
- People
- Ruzeviciute, Ruta (Former researcher)
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)