Quotation Süssenbach, Sophie, Kamleitner, Bernadette, Szu-Han, Chen. 2013. A closer look on meaning transfer: the importance of product association. European Marketing Academy, Istanbul, Türkei, 04.06.-07.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title A closer look on meaning transfer: the importance of product association
Event European Marketing Academy
Date 04.06.-07.06.
Location Istanbul
Country Turkey
Year 2013
URL http://www.emac2013.org/

Associations

People
Süssenbach, Sophie (Former researcher)
Kamleitner, Bernadette (Details)
External
Szu-Han, Chen (Queen Mary, University of London, United Kingdom)
Organization
Marketing and Consumer Research IN (Details)
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