Lasinger, Peter, Bauer, Christine. 2013. Situationalization: the new road to adaptive digital-out-of-home advertising. IADIS e-Society 2013 (ES 2013), Lisbon, Portugal, Portugal, 13.03.-16.03..
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Situationalization: the new road to adaptive digital-out-of-home advertising |
Event | IADIS e-Society 2013 (ES 2013) |
Year | 2013 |
Date | 13.03.-16.03. |
Country | Portugal |
Location | Lisbon, Portugal |
Associations
- People
- Bauer, Christine (Former researcher)
- External
- Lasinger, Peter (Austria)
- Organization
- Institute for Information Systems and Society IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 1146 Management information systems (Details)
- 1161 Human-computer interaction (Details)
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5367 Management information systems (Details)
- 5937 Information systems (Details)