Lasinger, Peter, Bauer, Christine. 2013. Situationalization: the new road to adaptive digital-out-of-home advertising. IADIS e-Society 2013 (ES 2013), Lisbon, Portugal, Portugal, 13.03.-16.03..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Situationalization: the new road to adaptive digital-out-of-home advertising |
| Event | IADIS e-Society 2013 (ES 2013) |
| Year | 2013 |
| Date | 13.03.-16.03. |
| Country | Portugal |
| Location | Lisbon, Portugal |
Associations
- People
- Bauer, Christine (Former researcher)
- External
- Lasinger, Peter (Austria)
- Organization
- Institute for Information Systems and Society IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 1146 Management information systems (Details)
- 1161 Human-computer interaction (Details)
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5367 Management information systems (Details)
- 5937 Information systems (Details)