Quotation Lasinger, Peter, Bauer, Christine. 2013. Situationalization: the new road to adaptive digital-out-of-home advertising. IADIS e-Society 2013 (ES 2013), Lisbon, Portugal, Portugal, 13.03.-16.03..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Situationalization: the new road to adaptive digital-out-of-home advertising
Event IADIS e-Society 2013 (ES 2013)
Year 2013
Date 13.03.-16.03.
Country Portugal
Location Lisbon, Portugal

Associations

People
Bauer, Christine (Former researcher)
External
Lasinger, Peter (Austria)
Organization
Information Systems and Society IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
1146 Management information systems (Details)
1161 Human-computer interaction (Details)
5300 Economics (Details)
5320 Marketing (Details)
5367 Management information systems (Details)
5937 Information systems (Details)
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