Quotation Lasinger, Peter, Bauer, Christine. 2013. Situationalization: the new road to adaptive digital-out-of-home advertising. In IADIS e-Society 2013 (ES 2013), Hrsg. IADIS, Lisbon, Portugal: IADIS Press.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Situationalization: the new road to adaptive digital-out-of-home advertising
Title of whole publication IADIS e-Society 2013 (ES 2013)
Editor IADIS
Page from 0
Page to 0
Location Lisbon, Portugal
Publisher IADIS Press
Year 2013

Associations

People
Bauer, Christine (Former researcher)
External
Lasinger, Peter (Austria)
Organization
Information Systems and Society IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
1146 Management information systems (Details)
1161 Human-computer interaction (Details)
5300 Economics (Details)
5320 Marketing (Details)
5367 Management information systems (Details)
5937 Information systems (Details)
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