Quotation Gruber, Verena, Schlegelmilch, Bodo B.. 2013. Sustainable or Conventional? Exploring the Fit of Sustainability Attributes. Academy of Marketing Science World Marketing Congress, Melbourne, Australien, 17.07.-20.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Sustainable or Conventional? Exploring the Fit of Sustainability Attributes
Event Academy of Marketing Science World Marketing Congress
Year 2013
Date 17.07.-20.07.
Country Australia
Location Melbourne

Associations

People
Gruber, Verena (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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