Quotation Süssenbach, Sophie, Kamleitner, Bernadette, Chen, S. 2013. Do endorser's unwanted attributes transfer? The importance of product use in meaning transfer. Tagung experimentell arbeitender Psychologen, Wien, Österreich, 24.03-27.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Do endorser's unwanted attributes transfer? The importance of product use in meaning transfer
Event Tagung experimentell arbeitender Psychologen
Year 2013
Date 24.03-27.03
Country Austria
Location Wien
URL https://www.teap.de/index.php/teap/vienna

Associations

People
Süssenbach, Sophie (Former researcher)
Kamleitner, Bernadette (Details)
External
Chen, S
Organization
Marketing and Consumer Research IN (Details)
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