Quotation Spiekermann, Sarah. 2010. Adaptive Displays - Die Zukunft des Marketing am Point of Sale?. Handelstagung des Innovative Retail Labs des DFKI, St. Wendel, Deutschland, 01.07.-02.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Adaptive Displays - Die Zukunft des Marketing am Point of Sale?
Event Handelstagung des Innovative Retail Labs des DFKI
Year 2010
Date 01.07.-02.07.
Country Germany
Location St. Wendel
URL http://www.wu.ac.at/ec/faculty/spieker_pres_displayadvertising

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Spiekermann-Hoff, Sarah (Details)
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Information Systems and Society IN (Details)
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