Quotation Schuh, Arnold, Ferencikova, Sonia. 2012. The Internationalization of Firms from Central and Eastern Europe - A Discussion of Theoretical Contributions. In Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 39-55. Vienna: Institute for Export Management, WU Vienna.


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Abstract

Multinational firms originating from emerging markets have attracted the interest of IB research in recent years. While research focused mainly on BRIC and South-East Asian economies, the coverage of firms from Central and Eastern Europe is rather rare. The specific historical-geographic and institutional context should arouse interest in the internationalization patterns of CEE firms, in particular in the search for differences. This paper attempts to conceptualize the internationalization process of CEE firms by referring to its specific context. We start with a brief literature review. Then we discuss characteristics of the internationalization of CEE firms and assess the explanatory power of existing internationalization theories.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Internationalization of Firms from Central and Eastern Europe - A Discussion of Theoretical Contributions
Title of whole publication Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
Editor Reiner Springer and Petr Chadraba
Page from 39
Page to 55
Location Vienna
Publisher Institute for Export Management, WU Vienna
Year 2012
ISBN 978-3-9503290-1-8

Associations

People
Schuh, Arnold (Details)
External
Ferencikova, Sonia (VSM - School of Management, Bratislava, Slovakia)
Organization
Competence Center for Emerging Markets and CEE WE (Details)
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