Quotation Penz, Elfriede, Hogg, Margaret. 2013. Consumer decision-making in online and offline environments. In: The Routledge Companian to Digital Consumption, Hrsg. Russell W. Belk and Rosa Llamas, 235-248. Abingdon: Routledge.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Consumer decision-making in online and offline environments
Title of whole publication The Routledge Companian to Digital Consumption
Editor Russell W. Belk and Rosa Llamas
Page from 235
Page to 248
Location Abingdon
Publisher Routledge
Year 2013
Reviewed? Y

Associations

People
Penz, Elfriede (Details)
External
Hogg, Margaret (University of Lancaster, United Kingdom)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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