Holweg, Christina. 2012. From the Bottom-of-the-Pyramid - Valuable Insights for Retailing & Marketing. Tagung Handelsforschung 2012, Göttingen, Deutschland, 29.11.-1.12.2012.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | German |
| Title | From the Bottom-of-the-Pyramid - Valuable Insights for Retailing & Marketing |
| Event | Tagung Handelsforschung 2012 |
| Year | 2012 |
| Date | 29.11.-1.12.2012 |
| Country | Germany |
| Location | Göttingen |
| URL | http://www.uni-goettingen.de/de/349020.html |