Quotation Holweg, Christina. 2012. From the Bottom-of-the-Pyramid - Valuable Insights for Retailing & Marketing. Tagung Handelsforschung 2012, Göttingen, Deutschland, 29.11.-1.12.2012.


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Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title From the Bottom-of-the-Pyramid - Valuable Insights for Retailing & Marketing
Event Tagung Handelsforschung 2012
Year 2012
Date 29.11.-1.12.2012
Country Germany
Location Göttingen
URL http://www.uni-goettingen.de/de/349020.html

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Holweg, Christina (Details)
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Institute for Retailing & Data Science IN (Details)
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