Holweg, Christina. 2012. From the Bottom-of-the-Pyramid - Valuable Insights for Retailing & Marketing. Tagung Handelsforschung 2012, Göttingen, Deutschland, 29.11.-1.12.2012.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | German |
Title | From the Bottom-of-the-Pyramid - Valuable Insights for Retailing & Marketing |
Event | Tagung Handelsforschung 2012 |
Year | 2012 |
Date | 29.11.-1.12.2012 |
Country | Germany |
Location | Göttingen |
URL | http://www.uni-goettingen.de/de/349020.html |