Quotation Holweg, Christina, Hill, Ronald P., Baker, Stacey M., Rosa, José A., Motta, Paulo C.. 2013. Innovative Retail Strategies for Serving the World's Impoverished Consumers. AMA Winter Marketing Educator's Conference, Las Vegas, Vereinigte Staaten/USA, 15.2.2013-17.2.2013.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Innovative Retail Strategies for Serving the World's Impoverished Consumers
Event AMA Winter Marketing Educator's Conference
Year 2013
Date 15.2.2013-17.2.2013
Country United States/USA
Location Las Vegas
URL http://www.marketingpower.com/Calendar/Pages/Winter%20Marketing%20Educators%202013.aspx

Associations

People
Holweg, Christina (Details)
External
Baker, Stacey M. (University of Wyoming, United States/USA)
Hill, Ronald P. (Villanova School of Business, United States/USA)
Motta, Paulo C. (Pontifíca Universidade Católica do Rio de Janeiro, Brazil)
Rosa, José A. (University of Wyoming)
Organization
Institute for Retailing & Data Science IN (Details)
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