Quotation Ruzeviciute, Ruta. 2012. Neuromarketing: concept and insights for application in marketing communications. International Business: Innovations, Psychology, Economics 3 (2): 35-43.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Business: Innovations, Psychology, Economics
Language English
Title Neuromarketing: concept and insights for application in marketing communications
Volume 3
Number 2
Year 2012
Page from 35
Page to 43

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People
Ruzeviciute, Ruta (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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