Quotation Gelke, Andreas, Stegu, Martin. 2012. Brand name awareness: Beziehungen zwischen Markt-, Namen- und Sprachbewusstheit. In: Onomastics goes business. Role and relevance of brand, company and other names in economic contexts, Hrsg. Wochele, Holger / Kuhn, Julia / Stegu, Martin, 19-27. Berlin: Logos.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Brand name awareness: Beziehungen zwischen Markt-, Namen- und Sprachbewusstheit
Title of whole publication Onomastics goes business. Role and relevance of brand, company and other names in economic contexts
Editor Wochele, Holger / Kuhn, Julia / Stegu, Martin
Page from 19
Page to 27
Location Berlin
Publisher Logos
Year 2012

Associations

People
Stegu, Martin (Details)
External
Gelke, Andreas (Austria)
Organization
Institute for Romance Languages IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
6604 Applied linguistics (Details)
6613 Onomastics (Details)
6615 Romance studies (Details)
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