Quotation Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B. 2013. Conceptualizing Consumers’ Experiences of Product-Harm Crisis. Journal of Consumer Marketing, 30 (2), 112-120.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Consumer Marketing
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Conceptualizing Consumers’ Experiences of Product-Harm Crisis.
Volume 30
Number 2
Year 2013
Page from 112
Page to 120
DOI na
Open Access N

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Haas-Kotzegger, Ursula (Details)
Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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