Quotation Kamleitner, Bernadette, Ruzeviciute, Ruta. 2012. The nature of rewards in loyalty programs: Perceived attractiveness in different product categories. The French-Austrian-German Workshop 2012, Innsbruck, Österreich, 29.11.-01.12.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The nature of rewards in loyalty programs: Perceived attractiveness in different product categories
Event The French-Austrian-German Workshop 2012
Year 2012
Date 29.11.-01.12
Country Austria
Location Innsbruck

Associations

People
Kamleitner, Bernadette (Details)
Ruzeviciute, Ruta (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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