Quotation Schweiger, Günter, Spicko, Gerlinde. 2012. Marken- und Werbeforschung - Brand History. transfer - Werbeforschung & Praxis (1): 49-54.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Marken- und Werbeforschung - Brand History
Number 1
Year 2012
Page from 49
Page to 54

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Schweiger, Günter (Details)
Spicko, Gerlinde (Details)
Organization
Marketing and Consumer Research IN (Details)
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