Quotation Mayerhofer, Wolfgang. 2012. Kontrolle ist gut - Vertrauen wäre besser! (Mafo-Splitter). transfer - Werbeforschung & Praxis (3): 68-69.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Kontrolle ist gut - Vertrauen wäre besser! (Mafo-Splitter)
Number 3
Year 2012
Page from 68
Page to 69

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People
Mayerhofer, Wolfgang (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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