Schweiger, Günter, Schrattenecker, Gertraud. 2013. Werbung. 8. Auflage. München: UVK Verlagsgesellschaft mbH UTB.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | German |
| Title | Werbung |
| Edition | 8. Auflage |
| Location | München |
| Publisher | UVK Verlagsgesellschaft mbH UTB |
| Year | 2013 |
Associations
- People
- Schweiger, Günter (Details)
- External
- Schrattenecker, Gertraud
- Organization
- Institute for Marketing and Consumer Research IN (Details)