Schweiger, Günter, Schrattenecker, Gertraud. 2013. Werbung. 8. Auflage. München: UVK Verlagsgesellschaft mbH UTB.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Book (monograph) |
Language | German |
Title | Werbung |
Edition | 8. Auflage |
Location | München |
Publisher | UVK Verlagsgesellschaft mbH UTB |
Year | 2013 |
Associations
- People
- Schweiger, Günter (Details)
- External
- Schrattenecker, Gertraud
- Organization
- Institute for Marketing and Consumer Research IN (Details)