Quotation Koller, Monika and Königsecker, Andrea. 2012. Shopping for apparel - How can kiosk systems help? Fazer compras de roupas - Como o sistema de quiosques pode dar apoio? Revista de Administracao de Empresas (RAE) 52 (6): S. 672-680.


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Abstract

When shopping for apparel, many consumers seek advice from friends and family or store personnel. In-store kiosk systems might serve as an alternative decision support system. In the present study we address the key question of how such kiosk systems are evaluated by consumers. We conducted three focus group discussions with regular apparel shoppers aged between 23 and 39 years. In sum, qualitative information from 15 participants was subject to a qualitative content analysis with the aim of gaining a more comprehensive understanding of how apparel shoppers experience the shopping process. Getting a more in-depth understanding of the needs and wishes associated with the apparel shopping process gives a basis for evaluating the potential acceptance of electronic decision support systems in apparel shopping. Although our study is exploratory in nature, we are able to draw an initial picture of how kiosk systems could be used in apparel shopping.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Revista de Administracao de Empresas (RAE)
Citation Index SSCI
Language English
Title Shopping for apparel - How can kiosk systems help? Fazer compras de roupas - Como o sistema de quiosques pode dar apoio?
Volume 52
Number 6
Year 2012
Page from 672
Page to 680
Reviewed? Y
URL http://rae.fgv.br/rae/vol52-num6-2012/shopping-for-apparel-how-can-kiosk-systems-help%3F
DOI n.a.

Associations

People
Koller, Monika (Details)
External
Königsecker, Andrea (WU Vienna, Austria)
Organization
Marketing Management IN (Details)
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