Quotation Floh, Arne, Zauner, Alexander, Koller, Monika, Rusch, Thomas. 2014. Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link. Journal of Business Research 67 (5): 974-982.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Business Research
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, VW-D, WH-B
Language English
Title Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Volume 67
Number 5
Year 2014
Page from 974
Page to 982
Reviewed? Y
URL http://www.sciencedirect.com/science/article/pii/S0148296313003007

Associations

Projects
Value from a customer perspective
People
Floh, Arne (Details)
Zauner, Alexander (Former researcher)
Koller, Monika (Details)
Rusch, Thomas (Details)
Organization
Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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