Quotation Szöcs, Ilona, Schlegelmilch, Bodo B.. 2012. Do Consumer and Company Perceptions of Corporate Philanthropy Align?. European Marketing Academy 41st Annual Conference, Lissabon, Portugal, 22.05.-25.05.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Do Consumer and Company Perceptions of Corporate Philanthropy Align?
Event European Marketing Academy 41st Annual Conference
Date 22.05.-25.05
Location Lissabon
Country Portugal
Year 2012

Associations

People
Szöcs, Ilona (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
Google Scholar: Search