Quotation Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. DISAGGREGATING CORPORATE PHILANTHROPY: THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION. In Proceedings of The 15th Biennial World Marketing Congress The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, Hrsg. Academy of Marketing Science, 454-457. Reims, Frankreich:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title DISAGGREGATING CORPORATE PHILANTHROPY: THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION
Title of whole publication Proceedings of The 15th Biennial World Marketing Congress The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Editor Academy of Marketing Science
Page from 454
Page to 457
Location Reims, Frankreich
Year 2011
ISBN 0939783150

Associations

People
Schlegelmilch, Bodo B. (Details)
Szöcs, Ilona (Former researcher)
Organization
International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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