Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION:
A CROSS-NATIONAL COMPARISON. Academy of Marketing Science World Marketing Congress~Cultural Perspectives in Marketing, Buckhead, GA, Vereinigte Staaten/USA, 28.08.-01.09..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON |
| Event | Academy of Marketing Science World Marketing Congress~Cultural Perspectives in Marketing |
| Year | 2012 |
| Date | 28.08.-01.09. |
| Country | United States/USA |
| Location | Buckhead, GA |
Associations
- People
- Szöcs, Ilona (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- External
- Shamma, Hamed (The American University of Cairo, Egypt)
- Organization
- International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)