Quotation Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON. Academy of Marketing Science World Marketing Congress~Cultural Perspectives in Marketing, Buckhead, GA, Vereinigte Staaten/USA, 28.08.-01.09..


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON
Event Academy of Marketing Science World Marketing Congress~Cultural Perspectives in Marketing
Year 2012
Date 28.08.-01.09.
Country United States/USA
Location Buckhead, GA

Associations

People
Szöcs, Ilona (Former researcher)
Schlegelmilch, Bodo B. (Details)
External
Shamma, Hamed (The American University of Cairo, Egypt)
Organization
International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
Google Scholar: Search