Quotation Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON. In Proceedings of the 2012 Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing: Thriving in a New World Economy, Hrsg. Academy of Marketing Science, 297-297. Buckhead, GA, USA:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON
Title of whole publication Proceedings of the 2012 Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing: Thriving in a New World Economy
Editor Academy of Marketing Science
Page from 297
Page to 297
Location Buckhead, GA, USA
Year 2012
ISBN 0-939783-52-5
URL http://www.ams-web.org/associations/213/files/WMC-CPM%202012%20Conference%20Proceedings.pdf

Associations

People
Szöcs, Ilona (Former researcher)
Schlegelmilch, Bodo B. (Details)
External
Shamma, Hamed (The American University in Cairo, Egypt)
Organization
International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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