Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION:
A CROSS-NATIONAL COMPARISON. In Proceedings of the 2012
Academy of Marketing Science
World Marketing Congress~
Cultural Perspectives in Marketing: Thriving in a New World Economy, Hrsg. Academy of Marketing Science, 297-297. Buckhead, GA, USA:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON |
| Title of whole publication | Proceedings of the 2012 Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing: Thriving in a New World Economy |
| Editor | Academy of Marketing Science |
| Page from | 297 |
| Page to | 297 |
| Location | Buckhead, GA, USA |
| Year | 2012 |
| ISBN | 0-939783-52-5 |
| URL | http://www.ams-web.org/associations/213/files/WMC-CPM%202012%20Conference%20Proceedings.pdf |
Associations
- People
- Szöcs, Ilona (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- External
- Shamma, Hamed (The American University in Cairo, Egypt)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)