Schuh, Arnold, Gumpoldsberger, Verena. 2011. Affordability as a key element of strategies for Central and Eastern Europe. In Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 415-429. Vienna: Institute for Export Management, WU Vienna.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Affordability as a key element of strategies for Central and Eastern Europe |
| Title of whole publication | Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe |
| Editor | Reiner Springer and Petr Chadraba |
| Page from | 415 |
| Page to | 429 |
| Location | Vienna |
| Publisher | Institute for Export Management, WU Vienna |
| Year | 2011 |
| ISBN | 978-3-9503290-0-1 |
Associations
- People
- Schuh, Arnold (Details)
- External
- Gumpoldsberger, Verena (WU, Austria)
- Organization
- Competence Center for Emerging Markets and CEE WE (Details)