Quotation Schuh, Arnold, Gumpoldsberger, Verena. 2011. Affordability as a key element of strategies for Central and Eastern Europe. In Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 415-429. Vienna: Institute for Export Management, WU Vienna.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Affordability as a key element of strategies for Central and Eastern Europe
Title of whole publication Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
Editor Reiner Springer and Petr Chadraba
Page from 415
Page to 429
Location Vienna
Publisher Institute for Export Management, WU Vienna
Year 2011
ISBN 978-3-9503290-0-1

Associations

People
Schuh, Arnold (Details)
External
Gumpoldsberger, Verena (WU, Austria)
Organization
Competence Center for Emerging Markets and CEE WE (Details)
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