Quotation Penz, Elfriede. 2012. User-generated content and user-rdiven innovation: A comparative study of Eastern and Western European users. Consortium for International Marketing Research (CIMaR), Taipeh, Taiwan, 15.05.-18.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title User-generated content and user-rdiven innovation: A comparative study of Eastern and Western European users
Event Consortium for International Marketing Research (CIMaR)
Year 2012
Date 15.05.-18.05.
Country Taiwan
Location Taipeh

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Penz, Elfriede (Details)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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