Kamleitner, Bernadette, Kirchler, E., Scheuch, F. 2007. Mental ownership mediates the effect of product imagery on product evaluation and behavioral intentions. Workshop "Cognition and Emotion in Economic Decision Making", Rovereto, Italien, 26.01-27.01.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Mental ownership mediates the effect of product imagery on product evaluation and behavioral intentions |
| Event | Workshop "Cognition and Emotion in Economic Decision Making" |
| Year | 2007 |
| Date | 26.01-27.01 |
| Country | Italy |
| Location | Rovereto |
Associations
- People
- Kamleitner, Bernadette (Details)
- External
- Kirchler, E.
- Scheuch, F
- Organization
- Institute for Marketing and Consumer Research IN (Details)