Kamleitner, Bernadette, Kirchler, E., Scheuch, F. 2007. Mental ownership mediates the effect of product imagery on product evaluation and behavioral intentions. Workshop "Cognition and Emotion in Economic Decision Making", Rovereto, Italien, 26.01-27.01.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Mental ownership mediates the effect of product imagery on product evaluation and behavioral intentions |
Event | Workshop "Cognition and Emotion in Economic Decision Making" |
Year | 2007 |
Date | 26.01-27.01 |
Country | Italy |
Location | Rovereto |
Associations
- People
- Kamleitner, Bernadette (Details)
- External
- Kirchler, E.
- Scheuch, F
- Organization
- Marketing and Consumer Research IN (Details)