Quotation Kamleitner, Bernadette, Kirchler, E., Scheuch, F. 2007. Mental ownership mediates the effect of product imagery on product evaluation and behavioral intentions. Workshop "Cognition and Emotion in Economic Decision Making", Rovereto, Italien, 26.01-27.01.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Mental ownership mediates the effect of product imagery on product evaluation and behavioral intentions
Event Workshop "Cognition and Emotion in Economic Decision Making"
Year 2007
Date 26.01-27.01
Country Italy
Location Rovereto

Associations

People
Kamleitner, Bernadette (Details)
External
Kirchler, E.
Scheuch, F
Organization
Marketing and Consumer Research IN (Details)
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