Quotation Kamleitner, Bernadette, Kirchler, E. 2007. Why the content of imagery matters: Evidence on the role of mental ownership. EMAC 36th Conference, Reykjavík, Island, 22.05-25.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Why the content of imagery matters: Evidence on the role of mental ownership
Event EMAC 36th Conference
Year 2007
Date 22.05-25.05
Country Iceland
Location Reykjavík

Associations

People
Kamleitner, Bernadette (Details)
External
Kirchler, E
Organization
Marketing and Consumer Research IN (Details)
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