Quotation Kamleitner, Bernadette, Dhami, M. K., Mandel, D. R. 2008. Gambling for a discount: Preferring discount per item to discount per purchase?. ACR 2008, San Francisco (CA), Vereinigte Staaten/USA, 23.10-26.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Gambling for a discount: Preferring discount per item to discount per purchase?
Event ACR 2008
Year 2008
Date 23.10-26.10
Country United States/USA
Location San Francisco (CA)

Associations

People
Kamleitner, Bernadette (Details)
External
Dhami, M. K.
Mandel, D. R
Organization
Marketing and Consumer Research IN (Details)
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