Kamleitner, Bernadette, Dhami, M., Mandel, D. 2009. Risky discounts: gambling per item versus per purchase. SPUDM22, Rovereto, Italien, 23.08-27.08.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Risky discounts: gambling per item versus per purchase |
Event | SPUDM22 |
Year | 2009 |
Date | 23.08-27.08 |
Country | Italy |
Location | Rovereto |
Associations
- People
- Kamleitner, Bernadette (Details)
- External
- Dhami, M.
- Mandel, D
- Organization
- Institute for Marketing and Consumer Research IN (Details)